BA (Hons) Digital Marketing

Course Overview

Master the art of digital marketing by blending creativity with data-driven strategy. Build a standout portfolio through live client projects and hands-on experience with tools like Adobe, Google Analytics, HubSpot, and social media dashboards. Learn to connect with audiences across digital platforms and measure campaign success using real analytics.

Admissions Requirement

HSSC (Higher Secondary School Certificate) or A-Levels (or equivalent qualification), In order to achieve 14 years of education equivalence from Higher Education Commission Pakistan, it is essential to have completed 12 years of local education (Metric/Intermediate) or 8 O-levels and 3 A-levels. In other instances, you will normally need to have the following:
• At least 50% in HSSC (intermediate)
• At least 2 A level passes at C or above
• At least Merit/Merit/Pass in the BTEC Extended Diploma
• A completed Access to Higher Education Diploma Equivalent qualifications such as International Baccalaureate
Contact the Admissions Team for additional guidance on whether the qualifications you currently hold or are taking would be suitable for entry: admissions@ivycollege.com.pk
 

Modules

Year 1 – Level 4

Consumer Insights, Digital Content Creation Discovering the Business Professional
Compulsory Compulsory
Introduction to Digital Marketing Managing People in Organisations (Psychology)
Compulsory Compulsory
Marketing Principles and Practice
Compulsory

Year 2 – Level 5

Digital Storytelling, Marketing Communications Search Marketing
Compulsory Compulsory
Marketing Research Project Social Media Marketing
Compulsory Compulsory
Managing Product Portfolios
Compulsory

Year 3– Level 6

Dissertation (Marketing) Data Science
Compulsory Compulsory
Digital Marketing Strategy Strategic Marketing in A Global Environment
Compulsory Compulsory
Advertising
Compulsory

Mode of Study

Full-time (3 year)