Course Overview

This top-up BA Business in Arden University UK will bring you up to speed with the issues that managers face while developing and enhancing their strategic and management skills. Your studies will focus on skills and knowledge specific to marketing, strategy planning, and marketing communications, which can be applied across the world in your choice of industry. The course will also teach you the importance of digital techniques and social media marketing in today’s highly competitive marketing environment.

Program Mission

The BA Business in Arden University UK is a perfect choice for anyone who’s already completed an HND in business (or equivalent); this top-up degree covers all aspects of marketing functions and practices, leaving you to decide where you want to go in your future career path. All you need to get started is the desire to succeed and the drive to push yourself to the next professional level.

Admission/Entry Requirements

We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study. This course is for applicants with a related Foundation Degree or Higher Education qualification wishing to top up to the full BA/BSc degree. Typically, you need to present an HND in Business or equivalent, provided that your prior learning is consistent with Level 5 of the functional areas of business (Finance, Marketing, HRM and Operations Management). You might be asked for a personal statement that demonstrates your ability to study the course. We may also want references and evidence of relevant experience.

Contact the Admissions Team for additional guidance on whether the qualifications you currently hold or are taking would be suitable for entry: Admissions open for semesters commencing in January and September of every year. Ensure you allow adequate time for your application to go through the normal admission procedure of two weeks. Visit your nearest campus in time for securing a place in the programme.


Year 3 – Level 6

Contemporary Management Issues Compulsory Strategic Management Compulsory
International Marketing Compulsory Research Methods & Dissertation Compulsory
Managing Self & Others Compulsory


Assessment takes a variety of forms, including essays and reports, portfolios, individual and group presentations (individually assessed), case studies, research proposals and exams. Many of the assessments tend to be focused on employability thus tend to be based on real case studies, project work, and other employability focused activities. Most units include elements of individual and group work to reflect the type of work undertaken in business and management.

Fees and Funding

Arden University fee will be directly payable to the university on the given deadline, which will be communicated to the student in the Acceptance Letter when the student successfully secures a place in the programme. The fee will be due annually for the duration of the degree. IVY fee will be charged on a semester-wise basis. There will be two semesters in one academic year, starting in January and September of each year. Contact the admissions team at your nearest IVY campus:

We have a limited number of scholarships that we offer to different students on the basis of the categories they fall into. Fee waivers are offered on a first-come-first-serve basis. Please access the Scholarship Policy and Form for further details.

Career Prospects

BA Business in Arden University UK will provide you with a wealth of knowledge and skills that can be attributed to several different career paths in a range of exciting industries. So whichever role you envisage yourself in, this course will help to accelerate you to your desired career. Some of the stand-out skills you’ll master on this course include: 

  • Professional skills in business, supplemented by an understanding of marketing 
  • Understanding of key aspects of current marketing best practices as well as emerging developments within the marketing sector
  • Essential skills and tools to work professionally in a business situation and to be a creative and professional practitioner, working independently and as part of a multidisciplinary team
  • Effective marketing communication through a variety of media
  • An awareness of entrepreneurial approaches and business skills which encourage the growth of enterprise and support the creation of new businesses

Here are some of the professions our previous graduates have gone on to explore:

  • Brand Manager
  • Campaign Manager
  • Communications Manager
  • Sales and Marketing Manager
  • Marketing Executive
  • Communications Executive or Assistant
  • Event Organiser
  • Product Manager
  • Public Affairs Consultant
  • Public Relations Account Executive
  • Public Relations Officer

Further Study

On completing BA Business in Arden University UK, you are well-placed to develop your academic knowledge by pursuing the following:

  • Post-graduate study, for example, Taught Masters courses in Business Administration, Business and Management, Human Resource Management, and Project Management
  • Professional courses, for example, CMI, CIPD, CIM, ACCA, CIMA, APM
  • PGCE Applied Business
  • Research degrees

Mode of Study

The programme is taught using face-to-face learning. Students will have access to IVY tools and resources as well as Arden University’s iLearn/VLE to complete their studies/modules. Support will be provided by local and link tutors at IVY and AU.