MSc Digital Business Management

Course Overview

This program combines business strategy with emerging technologies, including AI, digital marketing, and e-commerce. It is designed for career-focused professionals in the digital economy. The program is HEC-recognized and globally accredited. It is delivered at IVY’s H-8 campus, which has modern infrastructure like AI Labs and Bloomberg Terminals.

Admissions Requirement

A UK 2:2 honors degree (or equivalent) or relevant professional experience is required for entry. Standard entry students will need to have a good undergraduate honours degree from a recognised university in any field to pursue this qualification; the background degree should indicate basic quantitative skills. Applicants with different subject areas will be considered on an individual basis according to their relevant professional experience or qualification. Transfer applicants will be required to go through the Recognition of Prior Learning process (RPL) whilst non-standard applicants will need to evidence their relevant work experience.

Contact the Admissions Team for additional guidance on whether the qualifications you currently hold or are taking would be suitable for entry: admissions@ivycollege.com.pk

Modules

The program totals 180 credits with core modules as follows:

Business Analytics	Customer Experience Management
(30 credits)	(30 credits)
Digital Business Applications	Digital Business Consulting Project
(30 credits)	(30 credits)
Digital Strategy and Leadership	Digital Technology and Innovation
(15 credits)	(30 credits)
Digital Transformation
(15 credits)

Mode of Study

The full-time duration is 12 months with a September or January start. It is delivered in a block-taught format on campus and online, combining weekly intensive sessions followed by self-study and assessments. It is also available via online, blended, or TNE formats.