The current landscape of media is all digital. Moreover, it is highly competitive. Therefore, for all the businesses of today to be successful, they need a sturdy media plan and strategy. They need to create modern and updated media content to keep their audience well-informed.
To devise an effective media plan, you must be familiar with how each media outlet works. Moreover, you also need to know how it communicates the message further. Hence, in such scenarios, a degree like M.A. Mass Communication at the University of Bedfordshire equips you with the knowledge and the expertise.
An effective media plan is devised with the sole agenda of creating a brand’s or a service’s awareness. Moreover, it engages the audience and they take some action regarding it. Finally, the message seeps in and generates revenue. The more revenue and retention, the more successful your media plan is. This is exactly what sets you apart from the rest of your competitors.
Steps for an Exceptional Media Plan
A well-strategized media plan controls unnecessary spending of the media budget. Also, it ensures the optimum use of your designated budget across well-planned media channels. This blog will take a detailed look at how to devise an efficient media plan. The steps are eventually as follows:
1- Conduct market research
First and foremost, you need to conduct your own market research. This is the first step toward an efficient media plan. This is where a degree like M.A. Mass Communication in University of Bedfordshire comes in quite handy.
Market research serves as the backbone of your entire media plan. Hence, a thorough market research lets you know about your buyer’s persona. You get to know your demographics and psychographics. In addition to that, this helps you to strategize the rest of your plan more efficiently.
2- Determine your plan’s goals and objectives
This step largely determines the success of your entire media plan. Your goal and objectives must always be SMART (specific, measurable, achievable, relevant, and time-bound). Also, this step is the most essential to check whether your plan is executable or not.
Furthermore, to ensure well-formed objectives of your media plan, your research must be on-point.
3- Know your target audience
Your entire media plan is of no use if it isn’t well-retained by your desired audience. Therefore, you must know whom your entire media plan is targeted. This is one of the most fundamental steps of effective media planning.
4- Use smart and appropriate media tools
This is precisely where an M.A. Mass Communication in University of Bedfordshire comes in real handy. All the digital media channels allow for flexible ways to strategize your media plan. Furthermore, every plan requires a different media outlet for efficient outreach and execution.
Therefore, by determining the right tools, you get to keep a track of your plan files, tasks, etc. all in one place.
5- Identify the relevant timeline
Time is of the essence in all media-related activities. It varies according to your brand, product, or service. Hence, a resourceful media plan ensures a well-designated time frame for each activity across the plan.
With this qualification, you understand the value of deadlines. In addition to that, you ensure a well-coordinated plan to ensure its timely execution.
6- Make the right media mix
There’s hardly ever a media plan that uses a single channel (TV, radio, print, social, etc.) for its execution. Also, with a mass communication degree, you learn to identify the right medium to effectively communicate your message to the masses.
The right media mix works best for social media. Henceforth, if you have a social media marketing plan, make sure to determine the right mix. It must be relevant to your audience.
7- Set the budget
Media buying is an essential step of the media planning process. For this reason, you need to re-evaluate your funds and designate an appropriate amount for a well-execution plan. Make sure that your plan falls within the budget.
To summarize, ICOMS, the best private international university in Lahore, offers a specialized degree in mass communication from the University of Bedfordshire. This qualification gives a broader understanding of how media channels designate a well-structured budget for the execution of a media plan.
Last but not the least, with an M.A. Mass Communication in the University of Bedfordshire, you learn to identify the right mass media to deliver your message more effectively and accurately.